A partnership with Singapore’s leading luxury watch retailer, The Hour Glass, TUDOR opened its first Studio Boutique at the iconic departmental store TANGS at Tang Plaza.
The TUDOR Studio Boutique is brilliantly situated along Orchard Road with its #BornToDare Campaign Ambassadors David Beckham and Lady Gaga greeting shoppers from outside. The space features TUDOR’s signature red and black theme laced with a stylish elegance, providing an inviting space for customers to walk in and discover the timepieces. This new concept is a refreshing and modern take to reach out to a different mix of customers in a departmental store setting.
Showcased on all the corners of the store are four #BornToDare ambassadors – David Beckham, Lady Gaga, Jay Chou and Beauden Barrett whose achievements directly result from a daring approach to life. TUDOR’s philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity. Every timepiece on display in the boutique tells its own story while adhering to the fundamentals of excellence. A TUDOR watch is born to dare.
Standing at 592 square feet, this boutique sits in a prominent corner of TANGS at Tang Plaza on level 1 and welcomes all visitors, internationals and locals to immerse in the world of TUDOR.